I’ll be the first to admit it, I’m probably a little more laid back about my glass sales than I really should be. But that’s pretty much my nature. I believe in treating folks like you want to be treated, and I’ve never liked getting the hard sell anywhere.
So I find it irritating that this one lady from Mary Kay Cosmetics keeps calling my cell phone. My wife worked my table for one show last season and this lady chatted her up at some point during the day, and snagged my business card. My cell phone number is on my card, mostly so I can deduct the line (though I never do; the bulk of the calls I make are to order pizza). This lady, who’s number is 315-247-2685 should you want to call and order, or just market to her in kind, has called no less than 5 times since December asking for my wife. No less than 5 times has that call gone unreturned. You’d think she’d take a hint or something and stop calling, because at this point she’s just coming off as sad and pathetic, and frankly desperate. It makes me wonder what they put in the punch at those meetings to make people so irritatingly aggressive.
But more about me. I’ve eschewed such things as mailing lists and newsletters. Maybe I should try them, but honestly again it goes back to the golden rule, and for the most part I hate getting stuff that’s not much more than marketing junk. Art Jewelry magazine does that. I was hoping to get something marginally interesting via their newsletter (I’m a subscriber to their magazine…well worth the money) but most of their emails are just “buy this new interesting tool we love oh so very much”. Um, no thanks.
Go easy on your customers, or at least use a 3:1 ratio of useful, non-marketing info to sales content to avoid turning them off.
Have fun out there!